Why LCN?

Hi Everyone,

It is time I pledge my allegiance, I am truly a LCN Girl and I am proud to say it. It's time to tell you why, so let's get to it!

Okay first, where did LCN come from? LCN is a product that is made in Germany, a company who started off in the dental industry transformed when they decided to try resin on nails. Their philosophy was, if it is safe in your mouth then it should be safe on your nails. Makes sense to me!!

Since then they developed a strong research and development team that works very hard to this day to ensure there is a product that can suit anyone's nails. Which brings me to one of the main reasons I stick to LCN, they have a solution for every nail. If you are a nail tech you know that every nail is different, some are flexible, some are brittle, some dry, some oily, etc. You need to take into consideration the lifestyle of your client, from career to hobbies. It is all important.

Quality of a product should be one of the main factors to people when choosing a brand. LCN is durable, long lasting, and uses quality ingredients, straying away from any harsh chemicals. When you compare this brand to a lot of the up and coming brands out there, you will see that LCN has a very low acidic percentage. This makes LCN a healthier option in comparison, they do have a few options for your nails that have a higher acidic base but those are specialty lines. High acid levels does make the product adhere to the nail well, if you have problem lifters then you are going to want to get a product that has some acidic properties in it. However, too many nail techs automatically put these high acidic products on people even when their nails could use a less acidic product. Meanwhile, the client does not know they could have a healthier product.

The majority of LCN light cured products do not use acetone, solvents or acids. You can use LCN on your nails without the concern of compromising your health. Some gels and acrylics you need to be aware of long term exposure but with LCN this health risk is eliminated. You don’t need to have harsh chemicals on your nails to have them strong, beautiful and long-lasting. LCN's polish is also 5-free, meaning it stands out from the rest by not having the harsh chemicals, once again. LCN polish is actually vegan, this is so ideal, being vegan is such an up and coming trend and for great reasoning! LCN does not test on animals either, testing on animals is something that no company should do but is still a worry.

If I am going to stand behind a certain brand in its entirety then I need to know that it has growth potential. The thing with LCN that you have to understand is that it is a brand that is accommodating over 90 other countries!! That is huge! They are also very ahead of us and behind us in certain ways. As you may know trends circle back, so there are some trends that LCN put out YEARS ago and this market (North America) was not ready, so they stopped carrying it and what do ya know, it's now popular. Sometimes that can be a trend that has just come around or other times it is that Germany is producing trend items that have not made it here yet. Germany is in an interesting situation, they need to cater to all these countries but all these countries are so different. As you can imagine, they have a very diverse researching process. Ou! Fun fact - glitter comes across as tacky in some parts of the world!! Is that not devastating??? So even though we were obsessed with LCN's St. Moritz collection that was all glitter gels, a lot of distributors across the globe thought it would be an unpopular collection!

So LCN does a lot of cultural research but they also do a lot of research and development on their products. They are always looking to improve their products and strive for the highest level of biocompatibility and lowest heat build-up while curing.. WHICH makes sense why LCN has such a low acidic level because it is due to high acid levels that people feel the burn when the gel is curing. These products do not yellow under UV or sunlight, they are made to mimic the properties of the natural nail. As I mentioned above, they have many options to fit the needs of your clients nails. Clients with dry, brittle nails, weak, damaged nails and those with healthy normal nails all have different requirements for the types of products most suited to them. When you think of hair or skin lines there is a wide range of products to accommodate all the different type of hair & skin, making sure you have options to treat yourself properly. Same goes with nails!

Knowing how to apply any product is important but one too many do not know the proper techniques. LCN prides themselves in education, they want to see people being able to do the proper technique and be knowledgeable about their client and their health. Beauty services should always include a wide understanding of your client, from anatomy to health conditions. LCN offers introductory and advanced education in many esthetics fields, as well as advanced workshops. Their educators are top notch and very qualified, they go to Germany bi-annually to get updated training and bring home their intensive knowledge.

Accessibility and availability of LCN is great for me as well, l find even though they do not have headquarters in every province, they do have reliable distributors. They also have a toll free number for any questions or concerns and can be reached through social media. They keep you informed with newsletters, videos/webinars and online updates. I find this is a small thing that can go a big distance.

Their social media is consistent with content and has many posts of salons using their work. I love that they do this because it really becomes relatable, plus you get some great ideas and inspiration from looking at others' work. Oh! AND they have contests, I love these so much, such great energy from all the participants, it always reminds me why I love this industry so much.

And lastly, they have a great product selection. It seems to be always growing, LCN is really good at knowing what is up and coming in the beauty industry, this is probably because they are worldwide and even though we think North America is ahead of the curve, we usually are not. However, that is fine because LCN is already coming up with the future trends and new upcoming services.

I know this is a lot of information about one brand but I just wanted to let you all know why I stand behind this brand and why I will be mentioning it throughout my blogs. It sometimes can be the more expensive product but I find the quality is definitely worth it and with all LCN has to offer I am proud to say I am a LCN girl!!

Elise xox